Ikuya Ramen

Brand Identity design for Ikuya Ramen
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This is a classic ramen shop that shows the true Japanese culture of ramen. The word "Ikuya" in the business name means "the fragrant one" in Japanese.
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The brand idea was to have a casual feel and less family oriented. The client wanted the design to contain either a noodle or the classic Japanese bowl and the work 'Ikuya' written in Japanese character.
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For the design concept, used a Japanese bowl with some zigzag strips which represents Noodle. I also added the chopsticks to embody the Japanese heritage.
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So what do you think about the overall design concept? Your feedback is highly appreciated. Thank you.