Ikuya Ramen

Brand Identity design for Ikuya Ramen - This is a classic ramen shop that shows the true Japanese culture of ramen. The word "Ikuya" in the business name means "the fragrant one" in Japanese. - The brand idea was to have a casual feel and less family oriented. The client wanted the design to contain either a noodle or the classic Japanese bowl and the work 'Ikuya' written in Japanese character. - For the design concept, used a Japanese bowl with some zigzag strips which represents Noodle. I also added the chopsticks to embody the Japanese heritage. - So what do you think about the overall design concept? Your feedback is highly appreciated. Thank you.