Red Bull Wordpower

Hey Dribble Friends!

this outtake is from the Red Bull "Word Power" Campaign I created. The Visual Strategy: there isn't only extreme sport – there is also extreme type. Short true claims and words reflecting the product's features – visually extreme processed. The approach was to create a radical and brave look, embracing the here and now, beeing completely true, without telling lies or creating a world that does not exist in our everyday life.

Please have a look at the Full Case here:
http://nikolaswrobel.com/work/red-bull-wordpower-campaign/

Ciao & All the Best,
Nikolas