Toyota Trucks Experience

New Work

We recently launched a new interactive experience for Toyota, to promote their truck lineup. Users can select the truck of their choice and use the dial UI to 'dial in' their preferences — resulting in vehicle trims that match their interests. Each vehicle trim is placed within an environment that contextually relevant, adding to the depth of the experience.

To achieve this, we had to utilize existing 3D vehicle assets (intended for commerce experiences) and composite them into the rich photographic environments to create a sense of adventure.

Scope & Services
Project Management
Creative Strategy
UX Design
UI Design
Photo Retouching & Compositing
Animation
Development
QA

--

Produced for Toyota, in collaboration with RAPP Los Angeles. Props to Deploy for partnering with us to handle the development.