Another direction

I posted this earlier last week, but had to remove due to NDA reasons. Still can't reveal too much about it yet, but since the project is moving forward and headed in this direction, it's ok to show!

The concept is based off a few themes. The shadow of the leaf casts a shadow that forms a butterfly—signifying new leaf and new beginnings. Both the leaf and the shadow depend on each other in order to create the whole—in order to create the final product, both forms are needed to be successful.

Thoughts? Comments?

Jared Granger
Designing lasting brands for future-conscious businesses
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