Subscription Signup for WIRED

Hi everyone! 👋

I helped WIRED Magazine change their business model from ads to subscriptions. As a part of that effort, an efficient subscription signup was critical. Here’s a shot of the initial subscription sign up that launched.

I really enjoyed the complexity of the project that came along with a legacy system, shared resources, and a tight deadline.

Check out how I approached writing error messages for the sign up here. You can also check out the small style guide I put together here.

The illustration is by Zohar Lazar.