Lead – Rebound

Very rough sketch for Lead by @Eddie Lobanovskiy.

Concept based around Polaris star, Star Trail and Broadcasting tower . Polaris / North Star is one of the most important navigational star that sits in a direct line with the Earth’s rotational axis and can be used to guide and lead the way when there is no compass present.
It can also be viewed as a broadcasting tower since Lead.com is an ESP that helps their customers boost their engagement in a massive scale using their messaging tools.