arouche — animated logo

full project: https://www.behance.net/gallery/74551743/arouche

The largo do arouche (arouche square), a traditional square in the center of São Paulo, houses a great mix of cultures, merchants and residents. Originally inspired by the Parisian style architecture, the landmark of the city has distanced itself from the community in recent years. In order to revitalize the place, the triptyque architecture office developed a project for it, and then, we had the opportunity at Interbrand to develop the new visual identity, following the motto "a place for all". From liberté to LGBT, Arouche is a free place - a human space. The variables of the typography and the wide range of colors represent a little of each one that makes the Arouche live.