Unused Euphoros Branding

The story goes something like this.

An immigrant comes to the stats during the great depression and sees an immense amount of sadness in his fellow man. So, he calls upon the Greek goddess of joy Euphrosyne to lighten the downtrodden spirits of many. And boom Euphoros (Greek for joy) was born.

They ended up changing the name, which means the story is changing too... kinda. I do love working with brands that want to tell a great story. It's just a matter of discovering the right story to tell.

Let me know what you think.