Amala ad

Vegan restaurant at resort that was my client wanted to advertise as restaurant was open to the public. perception was vegan was boring and bland, while restaurant actually made interesting vegan food (I'm not a vegan). The concept was to keep it simple, add color to mentally challenge viewer that vegan wasn't bland, to brand restaurant, increase walk-in customers, and be clever. Ad ran for a few months and was extremely successful and became 1st in series with similar theme that ran over 2 years.