Le Petit Quche
It’s the little things that count. And Le Petit Quché has hundreds of them. From three course French menu, to scented candles and cosmetics from the island of Elba. It’s not a regular store and its visual identity reflects its personal and friendly approach. The combination of elegant, stencil, serif font with handwritten letters completes this image, because а signature is the real proof of authenticity and personalization. Amity studio selected a color palette of bright yellow and punctuating royal blue.The end result felt elegant and modern, not ‘old school‘ luxury.
Full project: here