32º Prêmio Design Museu da Casa Brasileira

Check out full project on: https://www.behance.net/gallery/65878291/32-Premio-Design-Museu-da-Casa-Brasileira

Annually, The MCB Design Prize takes place, a Brazilian award dedicated to product design. To announce it, the museum promotes a poster contest, in which the selected work also develops the award's visual identity. The contest became very popular within the country, and counts with hundreds of inscriptions every year. At its 32nd edition, our poster was selected as one of the 10 finalists, between other 424 inscriptions.

Bubble wrap was used as medium for the poster. It is a material that represents the current consuming habits and methods, and carries within the route from production to disposal; and also proposes a reflection about high level of industrialization and automatization. The graphic solution was to make reference to the industrial process, creating a pattern from the information blocks, that extends through the bubble wrap roll. Then, the posters are made by cutting sections all over this roll, which creates different compositions.

Our proposal was to use the posters as the main element for communication through the applications, wrapped and tied together to the objects and ambience, creating a direct relation with them, that becomes part of the identity.