New Product Page Design for Global Telecommunications Platform

Yesterday @Sasha Turischev shared Ringba’s new product’s page we created here at Zajno that has just gone live. I’ve prepared the animated version of it to show you today. Ringba is a global telecommunications platform and dear friends of ours whose website we’re currently creating. The company has a few add-on products, Real Time Call Ping Tree is a new one, and now we’re working on one more page to tell you about another product, the fourth one. In the meantime, here’s the link to check the live version of the Ping Tree page.

Goals
Creating a futuristic design to reflect the product’s game-changing nature and push the limits of innovation further. We had to help relax potential clients’ jaw muscles (does this substitution of “jaw drop” work?) while still making sense of what the product is about for them, as well as targeting higher-class companies.

Approach
While creating the new product’s page design we followed the same quite futuristic and unconventional-looking design solution we created for the Ringba website. Dancing around the central metaphor where Ringba is illustrated as a big celestial body surrounded by its products-satellites, we illustrated Ping Tree as an orb as well. However, we also tried to integrate the ‘tree-pattern’ into the main visual that represents the product to make it look more illustrative.

Results
We’d like to think that the page design we ended up with is futuristic in feel, storytelling in approach and intuitive by design. Hope you find the animation neat and smooth. Take a look at what we came up with here and share your thought!