Kiko Sanches - Logo Design

WHAT IS A BRAND IDENTITY?

The Logo, the Branding Manual and the Business Cards are the keystones, the foundations, but what else goes along with it? The best answer i have to this question was found on the book Work for Money, Design for Love by David Airey.

"Your Brand is you. It's how others see you. Your brand identity is the language you use, the smile in your voice when you answer the phone, the voicemail message you record, how you talk about other businesses and people, the sign on your door, the company car you drive, the way you dress, the copy on your website, your website's ease of use, and it's the promises you make (and keep, because when you tell a client you'll do something, you need to to everything you can to deliver)."

So, what should you take away from this? Whenever you are delivering a Branding Project to your client, it's awesome if you deliver beautiful graphical elements, but you know what's the icing on the cake? If you educate them. Tell them how much it matters the way they present yourselves. Analyse their competition and show them how they can they can position themselves on a higher value way.

In my opinion, this is what separates a Good Identity Designer from a Great Identity Designer 👌