Takasago

Takasago is a Japanese rice cracker company. They make high quality crackers.
During the first meeting with Mr. Orihara, the CEO of Takasago, he said: “Crackers are always with people. When they are happy, sad, angry, when they are having fun.” So I chose to express all theses emotions in the logo. Hence, I designed “高” (the first letter of the company’s name in Japanese) as a human face. By changing the shape of the mouth, it can express every emotion.