Peel's Honey Upgrade

Peel’s, oldest honey brand in South Africa, approached Gentry to strategically reposition their brand, resolve their tiering structure (honey’s, spreads & treats) and redesign the packaging for their 52 products. Our starting point was to see the brand through the eyes of the consumer and retell a nostalgic & inspiring 1920’s story set in the era of Peel’s intrepid founders, Jack Peel & his wife Doris. At the centre of this story is the journey: one man’s journey, the journey of a brand, a taste journey. The new Peel’s brand; full of adventure, authenticity and character is born.
https://www.behance.net/gallery/74590711/Peels-Honey-Upgrade