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GroupFit is a boutique fitness studio that offers a variety of fun, addictive group fitness classes including cycling, HIIT, strength training, dance and more. We are innovative, always on the lookout for "what's next" in group fitness. Part of our studio is dedicated to a community space and complimentary espresso bar where members can connect and build authentic community. Our primary target market is millennial women who live in an affluent suburb of Phoenix, AZ.