Kids2

New corporate brandmark for Kids2.

Kids2 wanted to reposition themselves in the midst of a changing retail environment. The opportunity presented itself to create a brandmark that would align with the new strategy.

Their old mark was a relic of the past with confusion around what it even meant.

We knew we had to shift from the roman numeral to the number two for tactical reasons. That shift reinforced the strategy of embracing great combinations. The greatest of these, being parent and child 💛