Color Palette

I collaborated with Rachel Brooks, the design lead of Care.com's brand design team to update our brand color palette. We took queue from the energy of the neon aqua that we had found to be successful within our design system and created equally vibrant values in two complimentary hues as well as four background fill options and three gradients for each colorway. In addition to use in our illustrations and marketing materials, this new palette also helped us refine our product design pattern library for accessibility compliance, because of the higher contrast ratios available in this new color set.