Rebrand - ProCare Collision Center

New owners moving Bancroft Body Shop (located on Bancroft Street) across town to a new and improved location with double the space for growth opportunities called for a name change. Through branding, marketing, target audience and color analysis research by Damon Andersen, it was revealed that the new name and logo identity needed to appeal to a female-centric customer base. Multiple applications were created to evolve the brand.