Forward motion

Moove It is a team of web and mobile app developers dedicated to creating high-value, innovative products. Located in Uruguay and Austin, we partnered with the to establish their visual and verbal identity, and web direction. The project kickstarted with a brand strategy, which called for a comprehensive brand experience that communicated trustworthiness, bold energy, innovation, and quality. Because English was not the primary language of many of the project partners, we wanted to make sure the brand strategy spoke to them visually as well as verbally. See the three attached moodboards, which helped us communicate the strategic direction we had in mind.

Props to @John Oates for the resulting brand and to their team for a great project experience.