Kaiya Rose Creative Mark

This is a logo mark I designed for Kaiya Rose Creative. The brand is all about helping women to find their North Star - their passion and purpose - through inspiration, healing, and encouragement.

There is a strong focus on spirituality, life paths, and the energy of life. The target market is comprised of well-educated, style-conscious women who are seeking more, and who want to get out of the rat race of life. Life, beauty, and design are all important to them, so I created the icon to be simple, elegant, and spiritual.

The largest star represents the North Star, while the rose represents the name. It also represents the idea that life and growth all come through the business, shown through the vines coming from the rose.