The Scrub Shop Primary Logo

This was an initial concept for The Scrub Shop, a company that sells medical clothing and accessories. The target market is comprised of young professionals in the medical field who care about style, a healthy lifestyle, and having unique and custom options for their clothing and accessories.

The company is all about options, life, and fun; so I incorporated a bright color scheme through the color blocking to bring that across. The S doubles as a stethoscope, and the line through the B is a nod to their original logo which included sutures throughout the letters.

This concept didn't end up being chosen, but it was one of my favorites!