Scatterplot Branding

Typemark
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Set in a strong, con dent sans serif, the typemark is intended to be bold and modern, yet established.

Mark
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Dots are plotted together to form abstract S. When used with two color version represents upward trend to upper right quadrant.

Tagline
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Scatterplot is a new hope in performance management. The tagline speaks directly to your target audience. When you sign up for Scatterplot, the storms of distrust and misaligned feedback are over. The sun comes out, brings light and visibility to what was once dark, and grows trust and alignment.

Designer: Ryan Fuller