UserIQ Segmentation Illustration

An illustration I redesigned for my company based on one originally created by our Director of User Experience, JD Uchima. The illustration is meant to convey our app's segmentation functionality, which allows our users to sort their own app's users into groups based on available data and then obtain a more accurate understanding of their customer health from the results. (Illustration style based on work completed for us by Narwhal Digital.)