UI Web Design (HomePage)

This Marketing Campaign consisted of creating and designing a rebranded concept to communicate a new Website Homepage Banner with Call to Action text to drive and increase quotation referrals, sales leads and ultimately, online traffic for a Global Logistics and Supply Chain Management company called Tuscor Lloyds, who since 1994 have been an industry specialist in providing a comprehensive list of services in complex project cargo shipping and freight forwarding to all types of clients all over the world, including some of the world's most inaccessible destinations, as well as major logistics hubs across the globe.
For this Website Design feature of the Marketing Campaign, I decided to create 3 concepts instead of 1, as originally requested. I chose to create themes that were simple, yet sophisticated to enhance the Corporate Brand, while also user friendly for the potential client's User Experience (UX). I used clever slogans and catchphrases that would communicate Tuscor Lloyds expertises and competency in the Logistics and Supply Chain industry to ultimately persuade and motivate the visitor to make a referral or an enquiry to the Sales team, through the visibly colourful Call-to-Action buttons.