Netflix Discovery Experience — A UX/UI Case Study
This UX study will mainly focus on how to make the user experience more pleasant for the everyday user.
Results from interviewing and testing our target group:
* 77% had a hard time choosing a movie.
* 75% wanted a more personalised interface.
* 71% wanted to see what their friends are watching.
* 63% are trusting their friend’s movie recommendations.
Nobody gets happier with maximum freedom of choice.
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