Netflix Discovery Experience — A UX/UI Case Study

This UX study will mainly focus on how to make the user experience more pleasant for the everyday user.

Results from interviewing and testing our target group:
* 77% had a hard time choosing a movie.
* 75% wanted a more personalised interface.
* 71% wanted to see what their friends are watching.
* 63% are trusting their friend’s movie recommendations.

Nobody gets happier with maximum freedom of choice.
Prototypr