What users want vs what they need

Ernst van Woerden
Ernst van Woerden
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    What users want vs what they need
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    Users are like 5 year old kids: they want cake and candy. Don’t give them what they want. Give them what they need.

    h/t Alan Cooper
    https://www.youtube.com/watch?v=B-IM6r-T6q0

    Ernst van Woerden
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