Sewn Up - Brand Identity

Logo Design created for a Sewing & Alterations company based in Cardiff, UK.

I wanted to avoid the cliche's of script typefaces, hand-drawn icons & pastel colours often seen in logo's within this industry, and so I opted to include vibrant colours, geometric shapes & a strong serif typeface.

The final design would be used across promotional materials, store-front signage, window graphics and social media so ensuring the design remained legible at both small and large sizes was imperative.

The final result aims to add a modern voice to a traditional craft, helping to make the company's services a more viable solution for a contemporary audience.