Qruis

Qrius, formerly known as The Indian Economist publishes curated and compelling news stories. They approached us to rebrand them into an aspiring and sophisticated brand for India's aspirational millennials.

To project Qrius as a news focussed brand, we designed a logo symbol that directly emotes being curious. The logo symbol also resembles a Q and a bold, sharp typeface was designed to target the brand’s elite metropolitan audience.

This branding was mindfully designed for the logo to be easily used across various platforms and dimensions.

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Design: @Shyamlee