Out Of Stock items

This case is when you wanted to communicate "out of stock" message and availability to your users. With in mind they'd either land directly from ad banner, google, or via the search tool from the shopping site.

- Inform users of item availability
- Show me a personalized items based on my preference behavior
- Notify me when it's back on stock, when users scroll down.
- Highlight the "Notify me" link with a primary button? and would this add more weight to convince users to wait rather than choosing on what's in stock?

What do you think is the idealistic journey?
@Matt Shaw @Eugene Podgorny