Diligo - Logo Proposals

Recently got contacted to develop the Logo and Brand Identity for a Beauty and Skincare store based on London, they are named Diligo, which means Love in Latin 💚

The main objective of their brand is to provide a wide range of beauty and skincare products to all type of skin type and tones.

Now, from the multiple concepts I came up with, these 2 variations where the ones that stood out the most… We are leaning towards the bottom one because it’s more friendly and soothing. Do you think we are correct on our decision? 🤔