Poty Hernández

Poty Hernández is a fashion designer based in Buenos Aires, Argentina. Everything she designs has a strong artistic imprint that manages to escape the conventional and is aimed at sophisticated young women. The website concept and design of her new online store was based on three main elements: simplicity of use, a powerful visual identity and an modern, elegant design.

Full project at: https://www.behance.net/gallery/73991363/Poty-Hernandez-Website-Online-Store