Alchemy

Alchemy is a a creative community of
designers and craftsmen that focuses on quality.
They translate your creative and technical concepts
into unique and engaging experiences.
“You imagine it, we create it”.

By using a clean, streamlined and bespoke sans serif
font for the wordmark in this identity we reflected
the modern and innovative nature of the brand.
The mark and visual elements put together
represent creation, connection and combination.
The A and triangle form are broken away into a
monogram for the brand.

Designed at True Syd. 2018