Fresh Island Festival - Motion Branding Guidelines

Hi guys,

here's our latest project.
We made it for a client of ours Fresh Island Festival - a hip hop festival set on the Island of Pag in Croatia.

After defining its visual and verbal standards, we wanted to ensure consistency and recognition in motion branding as well.

With video being an important form of communication, we created guidelines for video editors and motion designers who will create video material for Fresh Island Festival in the future.

The guidelines include instructions on how to use and include elements such as logo, typography, colours, motion contrast, transitions, transformations and other brand specifics.

The guidelines come in form of a website, designed primarily for desktop users.

Check it out here: http://motion.size.bike