BET Vodka

BET is a relationship story that started with sugar beet farmers and a cooperative, and resulted in a premium-pour vodka. The brand positioning is framed around three pillars—sincere, simple and social— keeping the vodka honest and genuine for discerning consumers. The goal of the website was to create an experience that was as smooth and visceral as the vodka itself. I employed beautiful transitions, loading animations, and plenty of white space to give the user a luxurious site experience that would leave them wanting a taste.