The New GoPro

This concept looks at refreshing the current GoPro brand. The logo has been made more subtle to emphasise that GoPro can always quietly be by your side to capture every moment wherever you want. The app icon is created to resemble the GoPro Session camera while retaining the recording dot of the full logo.

This is the result of a small design task where I challenged myself to create a quick concept for a new GoPro identity. I gave myself 1 hour to look at the current brand and come up with a concept for a potential new one.