Spotify 2018 Wrapped

On December 6, the 2018 Wrapped website was launched, attracting over 20 million visitors on the first day alone. The site takes listeners on a journey through how they listened in 2018 - from top songs, genres, and artists, to unexpected facts about what star sign of artist you listen to the most.

These screens are revealing different user's top artists of the year. Each screen of the experience is, by using image color analyzation, matched to color schemes made out of the colors within the Spotify brand palette. This makes every user experience completely unique.

More info:
https://newsroom.spotify.com/2018-12-06/relive-your-year-in-music-with-spotify-wrapped-2018/

This site was a collaboration between Spotify and Active Theory.

Design case study here:
https://www.behance.net/gallery/75636503/Spotify-2018-Wrapped