365 By Whole Foods Market Packaging

Some quick unused packaging mock ups for the 365 by Whole Foods Market proposed brand redesign. The ask was to develop a packaging system that would stand out on the shelves and attract that younger gen Z customer. I was inspired by Saul Bass and Matisse and went for a bold pop art look.

See full case study here: www.lauraguard.com/portfolio/365_whole_foods_rebrand/