Personal Brand Identity

The saying"the shoemakers children have no shoes" can easily refer to graphic designers or creative agencies that don't carefully craft and maintain their own brands. Like the shoemaker who doesn't have time to make shoes for his own kids, a designer who neglects to create a logo for there freelancing business carries through the analogy. When you brand yourself effectively , you are not only representing yourself well but also giving prospective clients and employers an idea of your level of professionalism and confidence they need to hire you.
But what does it really mean to brand yourself?
Personal Branding is loosely the representation of your professional skills and experience viewed through a lens that reflects your unique, authentic self