Alice Homepage Design

Hello Dribbble,
Here is my first shot and I'm so happy to join this community. Looking forward for feedback.

ALICE- Your Wonderland
Every girl has her own wonderland where she owns things that make her a BEAUTIFUL, CONFIDENT AND INDEPENDENT lady. ALICE – your wonderland is a lifestyle brand established to help today’s woman live an ORGANIZED LIFE and increase her EFFICIENCY with our bags that will suit EVERY OUTFIT AND ALL OCCASIONS. ALICE is available at the leading online retailers.

CONCEPT
The brief was to create their brand identity keeping in mind a simple yet intricate design, feminine and luxurious feel overall. So after all creative process we came up with very beautiful yet meaningful logo which represents the letter A and floral effect which indirectly resonates feminine and delicate side of woman.