Mood Boost Essential Oils - Brand Identity Book

The name Mood Boost seemed to be the perfect fit for this brand because of the ability of essential oils to enhance our mind and body. They also offer a nostalgic feeling based on our experiences with the scents. Fragrance is a form of sensory time-travel, transporting the consumer back to a particular time and place in that a scent can evoke a positive response in a user when it is linked with a positive life experience.