⚡Lightning Bolt Logo ⚡

New branding mark and direction for a client making rendering 3D data faster than any tech out there today through proprietary middleware software.

The Lightning Bolt mark is meant to convey instant render/download speeds while also bringing to life the 3D nature of the power of their tech.

Vibrant blue to purple color palette was chosen to be land the feeling of an innovative tech startup company whose core demographic and technical application is in the entertainment and gaming industry.

The beautiful gradient background creates a sense of awe, wonder, and interactivity with branding vibes and inspiration drawn from the feeling that Magic Leap & Sony achieve with soon to be launched tech products shrouded in mystery. 🙌