Events 101

Our new online resource posed the question: how do we turn the process of planning and executing an event into a cohesive and exciting narrative?

Where @Topher Edwards and I landed? The moon.
These illustrations show a glimpse into our narrative, all the way from planning and goal-setting (dreaming up the places you can go), on-site best practices (planting a flag on the moon), and post-event measurement (the control team back on earth). We charted a journey through the space frontier to visually show the complexities of building an event and the rewards that follow.

Check out our progress:
https://splashthat.com/resources/event-marketing-guide/event-strategy