Redisign Brand Media Ads

Postclick is a digital agency located in Puerto Rico. They offer online advertising services, using digital platforms that best suit the customer to reach the ideal audience and thus achieve final conversions. Their focus is medium and large companies, preferably the hotel industry, medical and restaurants.
With more than 10 years of experience Postclick has a certified workgroup that dominates digital platforms such as Google and Facebook, its process focuses on how important it is to click on an ad. That's where Postclick's work begins, in the aftermath of conversion behind every digital ad. (For example: filling out a form, downloading a brochure, making an appointment, buying a product, etc.) We take the client from being a simple spectator, to becoming a recurring client.
They already had a logo design but did not convince them at all, they expected something more colorful, dynamic, simple and reflective of professionalism.
The idea of his new logo consists of the abstract fusion of a pointer and the action of the click. we look for the new image to communicate experience and closeness with users, the design has a shadow detail simulating a fold, this represents what happens behind all the analytic work that involves an advertisement.
Project on Behance