Alex Horncliff - Logo Concepts
Alex is a Personal Trainer that described himself as Bold, Bright and Energetic. He didn't wanted to restrict his Branding for fitness though, requesting me to keep it somehow general while conveying those values.
For the logo mark i have narrowed down my options to these 2. The Top one with a low emphasis on gridding and the Bottom one heavily gridded out!
The differences may be subtle at first glance, but they make total difference on the end result of the branding. I would love to know which one is your favorite, Top or Bottom?
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ah clever letters
a h monogram initials
black and white
bold and electric
brand
brand identity
branding
icon design
identity designer
lettermark
lightning bolt
logomark
logotype designer
negative space
negative space logomark
personal trainer logo
sketch process
smart mark
typography
volt symbol
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Posted on
Dec 11, 2018
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