Apidemia
Apidemia is an IT-engineering company at heart that works to bring existing companies towards new success in the digital age.
The main challenge of this rebranding project was creating communication patterns for the brand both externally and internally. Mixing together an identity that has to be professional and serious and one that needs to be fun and appealing was cool challenge.
Starting from the logo shape, we managed to create an icon system to be used in the internal communication strategy. We managed to bring both sides of the story into the same graphic interpretation and to keep both of them under control, without chipping off any meaning or value from either sides.
Would love to hear some input from you guys.