Plato Sans bespoke typeface

As work on Plato’s bespoke typeface is drawing to a close here are a couple of shots from earlier on in the process.

Type design is inherently iterative from beginning to end. Bit by bit the team closed in on the exact typographic voice, starting by evaluating rough initial sketches and digital variations to a more and more refined headline font that communicates the brand’s essence. Sharp but approachable, forward looking and innovative, all the while being a reliable and honest partner.

Stay tuned for more on this bespoke brand font and logotype very soon.