Peep - Logo & Pattern

Looking at my portfolio, it became apparent to me that I didn’t have much in the way of any branding work, particularly commercial. I’ve decided that the next few projects for me will be focusing heavily on branding elements.

To start with, I have gone for the ‘Branding for Peep sunglasses’ on Briefbox.
For this brief I went with a tropical floral theme, using diverse and lively colours to convey the summer vibe. Going for a rustic upmarket approach, I decided that a simple understated script logo with no bells and whistles was the way to go.