PUUR.

Commisioned brand building, corporate identity and marketing for political elect party PUUR. from the Netherlands

The minimalistic branding features several elements linked to the politcal arena as well as the party's core beliefs. From an irrigation system, wavy motion, a foutain to a drop as a dot for a statement; the goal was to create a movement not just a brand.

See the entire project in detail here;
https://www.behance.net/gallery/73488199/PUUR